Streamlining Loan Application Experience for White-Label Adoption
Amount aims to improve its loan application process to enhance customer satisfaction and increase the efficiency of loan approvals. As a UX designer, my role was to redesign the loan application interface to make it user-friendly, intuitive, and accessible across devices, focusing on creating a white-label solution that other banks could easily adopt.
Roles and Deliverables
User Research
High-Fidelity Prototype
Project Duration
April 2023 - May 2023
Objectives
Simplify the loan application process to reduce user friction and drop-off rates, suitable for white-label integration. To simplify the loan application process, I've integrated services for address verification, identity verification, and digital document signing. These integrations streamline data validation, identity checks, and document signing, improving the overall efficiency and user experience of the loan application journey.
Improve transparency by offering clear, concise, and actionable information, enabling users to grasp the issue and take steps to resolve it, ensuring a successful continuation of their loan application.
Improve mobile responsiveness for users applying via smartphones or tablets, ensuring compatibility for a wide range of devices and platforms.
Apply a Modular Design Approach that allows for easy customization and branding, making it adaptable for different banks while maintaining a consistent user experience.
Results
Scalability and Adoption: The white-label loan application solution demonstrated high scalability and ease of adoption, attracting interest from multiple banks seeking a modernized loan application experience.
Customization Flexibility: Partner banks appreciated the customizable features and branding options, allowing them to maintain their unique identity while benefiting from a streamlined application process.
Market Impact: The white-label solution positioned the company as a technology leader in providing innovative banking solutions to a wide range of financial institutions, fostering collaborations and expanding market reach.